Learn UX Design

Learn the fundamentals of UX Design, including user journey mapping, must-know design processes, and UX laws and principles.

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UX Processes

2:50

Double Diamond

Double Diamond is an iterative design process made up of four stages; Discover, Define, Develop, Deliver.

Design Sprint

The Design Sprint is a five-day process for answering big challenges through design, prototyping, and testing.

13:40

Experiment and Optimise

Experimentation allows us to safely and confidently roll out new features and changes by running tests.

UX tutorials in your pocket

Join the 100,000 people learning UX on the go by downloading our app. Become familiar with a design laws and principles, and learn how to implement them in your designs.

UX Laws

Hick's Law

The more options a user is presented with, the longer it will take them to make a decision.

Fitts's Law

The amount of time to select a target is a function of the distance to and size of the target.

Tesler's Law

Systems have an inherent amount of complexity that cannot be reduced.

Jakob's Law

Users spend more time on other websites so they expect your website to work in the same way.

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